LINK-BUILDING IN SEO
There was a brief time in SEO
history where you could build thousands of spam links and watch your site climb
to the top of the first page. Those days are long gone.Make no mistake: Black
hat SEO techniques can still work. But they’re not nearly as effective as they
used to be. And the results are extremely short lived.SEOs that do well today
dedicate serious resources (time, money, and skilled labor) towards their link
building campaigns.
Link building is the process of
getting links to your site. Most of the webmasters feel that; writing quality
article will help them in getting links, but the fact is it’s not 100%
accurate. Without making an approach towards generating links to your site, it
will hard for you to rank higher in search engine.
Back in the days Link-building
was an easy process, as you could easy automated tools, article directories,
Web2.0 sites to generate links to your site. None the less, quality of an article
or inbound links doesn’t use to count so much. On April 24, 2014. Google
launched Google Penguin algorithm, and it changed everything about
link-building. In today’s date Link building is a skill and it takes time for
anyone to get it right.
In today’s date Link building is
the process of getting links from high authority sites, quality sites and
relevant sites. The focus is on quality and relevancy of links. More than that,
diversity of links plays a significant role in higher ranking.
Benefits of Link Building:
Link building is an important
part of Search engine optimization, and here I’m showcasing some of the major
Benefits of Link Building for your Website. Link building is the process of
building inbound links for your websites. The popularity of a website or blog
is sometimes determined by number of inbound links.
Number of inbound links from
quality websites is also a big factor in determining your Google page rank.
Link building requires proper strategy and time.
After starting a blog or website,
it is always advisable to spend starting weeks on link building so that one can
give more exposure to your website on search results.
Incoming links from an authority
website is always awarded in Google search result. Effective link building
doesn’t mean building unlimited links but it means getting genuine links from
website that are reliable.
More visibility of your blog in search
result.
High-quality incoming link means your site will be admired as a
valuable resource. This could be easily done by writing quality content.
Link building also helps in getting indexed
in search result easily.
Link building is also considered as an
important aspect of SEO.
Helps you to receive traffic from other
websites linked to you.
Link building can be achieved with many strategies:
Writing Epic content (Content that are
linked naturally)
Guest blogging
Infographics
Epic Videos
Directory Submission
Dofollow blog comments
Dofollow social bookmarking website.
Write pillar content and inform bloggers.
Google PageRank
FREE TOOL TO CHECK GOOGLE PAGE
RANK,
DOMAIN AUTHORITY,
GLOBAL RANK,
LINKS AND MORE!
Google PageRank (Google PR) is
one of the methods Google uses to determine a page's relevance or importance.
Important pages receive a higher PageRank and are more likely to appear at the
top of the search results. Google PageRank (PR) is a measure from 0 - 10.
Google Pagerank is based on backlinks. The more quality backlinks the higher
Google Pagerank. Improving your Google page rank (building quality backlinks
with PA50+ and DA40+) is very important if you want to improve your search
engine rankings.
FAKE PAGERANK CHECKER AND
COMPLETE DOMAIN ANALYSIS Google Pagerank fraud is achieved when offending
websites use redirects that point their websites to sites with a high Google
Pagerank. Our Google PageRank checker determines if the PageRank is valid and
also the quality of the pagerank based on the backlinks structure.
IMPROVE YOUTUBE CHANNEL
RANKING
1: Align Content Development With Viewer Searches
To get a leg up on your YouTube
competition (which may be targeting irrelevant topics or subjects), find the
exact words and phrases people use to search for content like yours on YouTube.
You can use both free tools (like
Keyword Tool and YouTube Trends) and paid tools to get insights into what
people are searching for on YouTube.
The paid tools give a bit more
data, but their true value comes from providing a sense of how hard it is to
rank for specific terms.
Use tools paid tools and free
tools get keyword insights.
You’re looking to find the sweet
spot, where a keyword is getting a good number of searches but isn‘t overly
competitive. What constitutes a good number of searches will vary by industry
or market.
After you’ve identified the best
keywords, you can use them when creating and publishing your content.
Create Videos People Search For
Hank Green’s SciShow searched for
the most asked questions about science and created an entire series of videos
to answer them. This tactic earned the channel millions of views across the
series.
Target the keywords people are
searching for on YouTube.
Optimize Your Video for How
Viewers Search
For all its power, YouTube still
finds it difficult to read video content, so you need to tell the platform
exactly what your video is about. You do this through the video‘s meta data.
If you use your keywords
strategically (without spamming), you’ll be much more likely to rank for your
chosen keywords, as YouTube knows that your video is related to these terms.
Include your keywords in the video title (as close to the start as possible),
the description, tags and transcript file (the script should contain targeted
keywords).
Check out this example, which
ranks #2 for the search term “video marketing.” The keyword is visible in the
title and description.
sold with video youtube keywords
in title and description
Include keywords in your title
and description.
You’ll also find the keyword in
the tags.
sold with video youtube keywords
in tags
Use keywords as tags.
It’s even included in the
subtitles.
sold with video youtube keywords
in subtitles
Add keywords to subtitles.
With strategic keyword
optimization like this, it’s no surprise that this video ranks so high for such
a competitive keyword.
2: Maximize Video Watch Time
Watch time is YouTube’s most
important ranking factor. It’s a simple fact: If you don’t have strong watch times,
your videos will be demoted in search. Remember that it‘s all about what
percentage of the video is watched, not just total minutes (though it’s best to
increase both).
Michael Stevens of Vsauce is
successful at getting his YouTube audience to stick around. Even though his
videos are over 10 minutes long, they routinely log hundreds of thousands of
views.
He gets straight to the point in
answering the title question, and uses his personality and intelligence to
pique people’s curiosity again, steering the conversation to a different but
related topic. Take a cue from Michael and consider removing long intros and
outros.
Get people to watch more of your
video, and YouTube knows that you’re providing value to those viewers. YouTube
will reward you by suggesting the video to more people and ranking the video
higher in search.
3: Drive Longer Channel Sessions
This may seem like a no-brainer,
but try to get people to watch more than just one of your videos. All channels
want this of course, but not all of them actively encourage viewers to watch
more videos. This tactic has more benefits than meet the eye.
If your channel consistently
starts people off on long YouTube sessions (even if they go off and watch
videos on other channels), your channel will be rewarded by YouTube’s
algorithm, and your videos will be more likely to rank higher in search.
A good way to encourage viewers
to watch more video is to use clickable thumbnails (called end cards) to drive
multiple video views in one sessions.
Epic Rap Battles uses this tactic
to earn great SEO benefits. The only action they want viewers to take is to
watch more videos.
4: Keep Your Content Consistent
YouTube (like its big brother
Google) loves authority, and if you regularly upload videos on the same topic
for a number of years, you’re much more likely to rank well for related search
terms than the new kid on the block.
Unbox Therapy has been uploading
“unboxing” and tech review videos multiple times a week for almost five years.
Not only have they earned over 3 million subscribers to their channel, they
rank second for a search of Apple’s latest gadget.
unbox therapy video in search
Improve your ranking by
consistently uploading videos in your niche.
I always advocate tweaking styles
and formats, but when it comes to topics, it’s best to choose as narrow a niche
as possible and stick to it. That way YouTube recognizes you as a trusted
source in that area and will favor you in rankings. If you make your content
too diverse, you’re more likely to be overlooked by the algorithm. Remember
that on YouTube, niche is king.
5: Encourage Off-Platform Embeds
As previously mentioned, YouTube
is hot on authority. This is also reflected in the weight they give to
off-platform links and embeds. If your videos are featured and getting linked
to from high-quality places on the web, YouTube thinks you must be doing
something right and will give you a boost in the rankings.
A good example of this is
BuzzFeed’s videos. Their videos are embedded not only on their own hugely
popular website and social profiles, but also on popular and relevant
entertainment blogs.
Reach out to relevant sites to
promote your content.
This is doubly awesome, as it’s a
sustainable and potentially huge source of views.
Think about how you can promote
your content on external sites relevant to your market. Do active outreach to
those sites so you’re being linked to and embedded instead of your competitors.
6: Cultivate Audience Engagement
Comments, likes and shares are
great for social proof, and comments are especially good for getting feedback
and insight from your audience. But mixing up your calls to action to encourage
engagement (rather than just subscription) has another benefit, too: a healthy
boost in the search algorithm.
Again it all comes down to
providing value. If people are giving your videos a thumbs up, sharing them
with friends and talking about you, these are all positive signals to YouTube
that the channel was right in sending searchers your way.
There’s no better example of this
heightened engagement than the popular Soccer channel Copa90. They have a
weekly show based on their viewers’ comments, so it’s little surprise that
their engagement and rankings are off the charts.
Backlinks
Backlinks are incoming links to a
webpage. When a web page links to any other page, it’s called a backlink. In
the past, backlinks were the major metric for the ranking of a web page. A page
with a lot of backlinks tends to rank higher with all major search engines,
including Google. Here is a glossary of
common terms related to backlinks that you should know:
Link Juice: When a web page links to any of your articles or your
website’s homepage, it passes the link juice. This link juice helps with the
ranking of the article, and also improves the domain authority. As a blogger,
you can stop passing the link juice by using a nofollow tag.
Nofollow Link: When a website links to another website, but the
link has a nofollow tag, that link does not pass the link juice. Nofollow links
are not useful concerning the ranking of a page, as they do not contribute
anything. In general, a webmaster uses
the nofollow tag when he is linking out to an unreliable site. Example: Links
from comments on other blogs.
Do-follow link: By default, all the links that you add in a blog
post are do-follow links, and these pass the link juice.
Linking Root Domains: This refers to the number of backlinks coming
to your website from a unique domain. Even if a website has linked to your
website ten times, it would be considered as the one-linked root domain.
Low-Quality Links: Low-quality links are links that come from
harvested sites, automated sites, spam sites or even porn sites. Such links do
far more harm than good. This is one reason you should be careful when buying
backlinks.
Internal Links: Links that are going from one page to another
within the same domain are called internal links, and the process itself is
referred to as internal linking.
Anchor Text: Text that is used to hyperlink is called anchor text.
Anchor text backlinks work great when you are trying to rank for particular
keywords.
Advantages of backlinks in SEO:
Before I talk about the
advantages of backlinks, you need to know that much has changed concerning
backlinks in the past couple of years. There was a time when even low-quality
links helped in ranking a site. But
since Google rolled out its Penguin algorithm, the whole landscape of
backlinking has changed.
It is important to have backlinks
from quality sites, and the backlinks should be contextual. If, for example,
you have a site about fish, and you are creating links from other niche sites,
these will be of no use. Your goal should be getting links from authoritative
and relevant sites.
Now let’s take a look at why it
is important for you to create backlinks to your site:
Improves organic ranking:
Backlinks help in getting better
search engine rankings. If any of your content is getting organic links from
other sites, that content will naturally rank higher with search engines. Your
goal should be to create links to individual posts/pages along with your
homepage.
Faster indexing of site:
Backlinks help search engine bots
to discover links to your site and to crawl your site effectively. Especially
for a new website, it is important to get backlinks as they help in the faster
discovery and indexing of your sites.
ADVISING ON HOW TO MAKE OUR CONTENT GO VIRAL ON SOCIAL MEDIA
Viral content is any piece of
media that becomes wildly popular overnight.It could be a Youtube video,
Facebook post, tweet, or almost any
social media content that gets shared thousands and thousands of times.Viral
content starts to work for you on autopilot, as your brand gets exposed to a
whole new audience that you couldn’t ever quite reach organically.
You might think getting your
content to go viral is as likely as you hitting the lottery, but nothing could
be further from the truth. If you’re
looking to generate buzz for your business or if you just want your own 15
minutes of fame, continue reading.
I’ve put together 10 ways to make
your content marketing go viral
People want to look smart (so let them)
When people think about sharing
content, they consider social currency.
If it makes them look clever or smart, the more likely they are to pass
it onto their friends and followers.In February of 2012, LinkedIn sent out
emails to select members that were part of the top 5 percent of most viewed
profiles for the previous year.
Thousands and thousands of people
flocked to Facebook and Twitter to spread the good news. The biggest beneficiary of this was LinkedIn
because it raised its profile and probably got thousands of new members.
Keep it short
The vast majority of viral
content is short. Videos tend to range from around 30 seconds to one minute.
Anything longer and you might lose your grip.The same goes for blogs. People
have short attentions spans; so make it easy for them with “scannable” content
such as images, dot points and subheadings.
Take a human angle
Perhaps you have found the
perfect drink to have on your wedding anniversary? Maybe you want to share some traits your boss
has that you hate, and you figure most people can relate to?
If people can relate and apply it
to their own lives, they are much more likely to share. When something is personal to someone, they
will pass it on.
Make it genuine
Most people are not looking for
videos or blogs that seem highly produced or overdone. There must be a genuine feel.
A “how to” guide is a good
example, and videos behind the scenes of an interesting event is also an
excellent example.
Go interactive
Do you have expert knowledge on
an interesting subject?
People want and expect content
they can discuss, and the more this is true, the more it your content will get
shared.
Interactive content such as
quizzes are a great way to do this.
Let readers comment
If you are a blogger, you need a
good comment section system, such as Disqus, if you want a chance to go viral.
If you get a good comment or a
controversial one, respond to it. A good
community of people commenting will always increase your chance of virality.
Use lists and images
People love lists and images.
If you make your blog post a
list, your chances of going viral increase a great deal. If you then pad out
that list with some creative imagery, you increase your viral chances even
more.
Create a compelling headline
With so much content out there
today, you must make a great first impression, or you’ll be passed in favor of
another.
Make your headline catchy,
benefit-driven and curious…
A good acid test, is to ask;
“Would I click on that headline?”
Don’t make anyone feel foolish
When people share content, they
are actually putting their own reputation on the line for all to see. So be
careful not to alienate groups or down talk minorities.
Public figures, on the other
hand, are often fair game. For example, the presidential run of Donald Trump is
a controversial subject. If you support him or not, there is enough information
out there to support either view, and you are sure to get a reaction from those
on both sides of the fence.
Make posts appropriate
If you are going to post on
Facebook, make sure you use proper grammar and formatting to make your content
readable. Nothing is more annoying than
one big, huge, long paragraph.If you are going to Tweet, do not use all 140
characters. Be sure to leave at least 10
to 12 spaces (this helps for encouraging re-tweets).
Getting your content marketing to
go viral is not an exact science by any means.
But if you follow these proven guidelines, you can certainly increase
your chance of having a viral blog, Tweet or share that gets you the exposure
you want.
THE NEWSJACKING (AND ITS SEO BENEFITS)
Newsjacking is a concept coined by David Meerman Scott in
his book with the same name. In his words, Newsjacking is the art and science
of injecting your ideas into a breaking news story so you and your ideas get
noticed.
But more simply put, it means
taking something that’s popular and much talked about and using it to bring
more attention to you or your business. (Like these brands did with PokémonGo
or these did with Star Wars.)
Aligning yourself with trending
topics can be extremely beneficial to your brand in building awareness and
driving traffic through SEO, but only if you have your finger on the pulse.
The life of a story can last for
days or weeks, or it might only last a few hours. Needless to say, timing is
everything.
THE LIFE OF A NEWS STORY WORKS:
Breaking News: An event happens. News outlets report whatever
details they have available to get their stories out as quickly as possible.
This is the ideal time to newsbreak.
The Scramble & Excitement: Depending on the impact of the event
and the initial hype, journalists scramble to find new information from
anywhere they can. This is still a good time to newsbreak if you bring some new
insight or spin the story in a way that no one else has.
The Peak: By now, the general public is aware of the story and has
heard several spins on the subject matter. If you successfully newsjacked the
story, your content will get to ride the wave to the peak.
Old News: All of the possible angles have been exhausted and people
have lost interest in the topic. There's no point in trying to newsjack old
news.
NEWSJACKING HELP MY SEO?
As a story starts to trend,
search traffic for keywords related to that story tends to explode. Google
features articles about that story at the top of search results and stories get
highlighted by Twitter's trending topics.
When we newsjack a story at the
right time, we get in before the story peaks and are able to grab attention
while it's still building.
Although there will be tough competition
for this traffic, if we get in early enough you will get links from other
outlets that use your article as a reference. Thus, newsjacking can provide
short term and long term SEO benefits.
THE NEWSJACK A STORY
The first thing we need to do is
find news to jack. There are always going to be opportunities, but we have to
identify them quick enough to ride the wave
If we jump on the story too late,
our competitors are likely to beat you to the punch, but worse, the trend is
likely to pass.
David Meerman Scott has four
simple tips for newsjacking and nailing timing.
TRACK RELEVANT NEWS:
Use Google Trends to monitor
trending stories and Google Alerts to monitor keywords.
Follow journalists and bloggers
that cover stories relevant to your industry.
Keep an eye on trending hashtags
on Twitter.
Luck -- be in the right place at
the right time.
Once you have a system in place
to track potential stories, you have to prepare to act quickly.
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