How to Add Social Media Links to Your Google Main Search Profile
Google for Social Media Traffic
Google has long been the largest source of traffic for most websites. Starting now, Google can also drive traffic to your social media profiles.Thanks to their updated “knowledge panel,” you can tell Google which social media profiles your business uses and what the name or link should be.
Adding the social media profiles means you control more of the first page of Google plus increase the size of your audience on other networks. That’s a huge win-win for your business.
Here is what you can now create with structured data and Google’s knowledge panel:
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•Use markup on your official website to add your social profile information to a Google Knowledge panel.
• Knowledge panels prominently display your social profile information in some Google Search results.
Social Profile links
•When supporters search for your organization on Google, you want them to see the best possible results on page one.
•Part of this includes making sure your website profile is up to date, including your social media profiles.
•Google recently published instructions for adding code to your nonprofit’s website so that your social media profiles will appear in your website’s Google Profile, like in the example below.
Google Support Social Media
•In addition to the general structured data guidelines, Social Profile markup should follow these guidelines
•Markup must include a Person or Organization record with the following properties
•URLS the URLS of your official website
•Same as the URLS of your official social media profile pages
•The social profiles in your markup must correspond to what users see on the same page.
•GOOGLE+
•YOUTUBE
•MYSPACE
•SOUNDCLOUD
•TUMBLR
Social Media Back Link Process
•To add your social media profiles to your website’s Google Profile, follow these simple steps
•Make sure you have the ability to add script to your website’s backend. If you don’t, send these instructions to your website developer.
Upload Your Structured Data
Now that you have created your structured data, you need to add it somewhere on the site that will be crawled. For most of us, this means the homepage.
If you can edit your code, add the structured data before the <head> section of your homepage. If you don’t know what I just said, email the structured data to your webmaster.
Verify It Works Once the code is added, make sure that it works.
Visit the Google Testing Tool, click Fetch URL and type in your website’s address. You should see the same structured data showing up in the testing tool. Here’s what ours looks like:
•Copy and paste the following code into a plain text document.
Social Media Generate Code•<script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Organization", "name" : "Your Organization Name", "url" : "http://www.your-site.com", "sameAs" : [ "http://www.facebook.com/your-profile", "http://www.twitter.com/yourProfile", "http://plus.google.com/your_profile"] } </script>
•Add the name of your organization to the ”name” section of the script. Add your website to the “URL” section of the script.
•Add your social media links to the ”same As” section of the script. Copy and paste your edited script into the head or body of your web pages.
• If you use Word Press, you should place this script where you place analytics or retargeting scripts. Troubleshoot your script with Google’s Structured Data Testing Tool.
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