How do I get more clients?

By marketing and selling better. Neither are easy.  It's especially tougher if what you're selling has little value to your potential customers.  Even still, a good salesman can sell "Ice to Eskimos."  I had a great salesman once give me advice, "Sales is 90% listening.  You listen to what your customers want, then give it to them for a fair price."  As simple as it sounded at the time, I'm constantly surprised by how it's always true.

The way of develop the company to get more clients..

1. Advertise in a local newspaper
2. Advertise in a niche magazine or journal
3. Advertise with a free initial consultation / coaching session
4. Consider how you can improve the results of a business and call the company with your pitch
5. Start a blog
6. Offer to give a seminar to local clubs
7. Offer to speak at business networking events
8. Offer a manual on a subject to websites of others
9. Offer something for free as a thank you for referrals (recommendations)
10. Share pens with your company name out to events
11. Do a stunt that is good for your publicity (think Richard Branson)
12. Do joint promotions with other businesses
13. Enter contests or awards elections in your field - and WIN
14. Join a scholarship
15. Do pro-bono work for charities that are related to your field
16. Do search engine optimization for your website and create visitors via Google
17. Go to events in your field - conferences, meetings of professional associations, seminars
18. Use your email signature as a marketing tool
19. Give something away for free
20. Keep in touch with colleagues who offer a complementary product or service delivery and work together
21. Let the new and old customers know when you've completed a major project
22. Let the new and old customers know when you offer a new service
23. Connect with businesses that are bigger than you and that you can pass on projects to which they can not or will not do
24. Make a list of local companies and meet with business owners who may need your services
25. Create and practice an elevator pitch about WHO you help, and that (your product or service)
26. Join the Chamber of Commerce and participate in their activities
27. Please contact your local Internet provider or printer, and offer them commission if they pass on to your job
28. Contact with people who you have worked and whether they work they are unable or unwilling to do give to you by
29. Research which sites are visited by your customers and advertise there
30. Organize a contest that has to do with your services
31. Consider giving a finder's fee to people who refer prospects to you
32. Place an advertisement in a trade magazine
33. Place comments on blogs to redirect people to your website
34. Talk to people and always have your business cards with you
35. Try Google Adwords
36. Write an e-book or report to your target audience and promote it online.
37. Write a press release about something that has to do with your services and try to get placed in a local newspaper or magazine
38. Ask and answer questions in online forums (including LinkedIn)
39. Submit an article on a blog or website articles
40. Send an article for a trade publication
41. Send a message to everyone in your address book, your LinkedIn connections, Twitter followers and Facebook friends book about what you do, who you help and what you have to offer (and ask them to leave this also to their network know)
42. Send a clever holiday greeting to your customers that you show your work
43. Send funny promotional products to potential customers (calendar, game, poster, etc.)
44. Send promotional items for your service along with the invoice
45. Send promotional postcards to potential customers
46. Send a newsletter

Whether you run a consultancy business, or you have a small web design company, clients are the lifeblood of your business.

Without paying clients, there’s no work to do, so there’s no money to make.

In fact, 81% of consulting firms say generating new customers is their number one challenge.

1. Partner With Related Businesses

Think of some related businesses in your niche.

For example, if you run a web design company, you can partner with a marketing company, and vice versa.

Finding worthy partners should be easier assuming you know your stuff inside out.

Partnerships have a long history. They were already in use in Medieval times in Europe and in the Middle East.

In Europe, partnerships contributed to the Commercial Revolution which started in the 13th century. 

In the 15th century, cities member of the Hanseatic League would mutually strengthen each other; a ship from Hamburg to Danzig, would not only carry its own cargo but was also commissioned to transport freight for other members of the league.

A good partnership should be a win-win deal for both parties involved.

2. Improve Your SEO

SEO is so effective that it can drop your cost of customer acquisition down to zero.

Other traffic-driving tactics like social media, publicity stunts and viral marketing could drive great spikes, but your traffic would eventually fizzle out.

SEO will constantly drive new customers to your business. It might not happen overnight like many other traffic-driving tactics you’ll find out there on the web. But, SEO hardly dies down, except you’ve been hit by search engines penalties.

If you don’t know what SEO is, or how it works, you’ll need to soak yourself in it.

There are some SEO guides out there that will teach you the basic things you have to know to get started with SEO.

For example, Moz has a Beginner’s Guide to SEO. It is a highly recommended guide for anyone who is new to SEO.

There’s also another good one from Google itself titled “SEO Starter Guide.” It is Google’s own resource for anyone just getting started in SEO.

3. Start Guest Blogging On High Traffic Blogs In Your Niche And Sub-niches

Google place emphasis on fresh, unique contents. 

Websites that provide a lot of fresh, unique contents would continue to receive a lot of traffic from Google.

That is why many websites owners are always creating unique contents to feed Google. But there’s little they can do. Most of these site owners are open to guest bloggers, people who can give them high quality contents for free.

When you give them a unique, high quality content, they will be happy to publish it on their blog. So, your company is exposed to a new set of people, who could become clients of your business.

For example, Buffer used guest blogging to get their first 100,000 users.

Guest blogging is usually time-consuming which is why many of your competitors are not doing it. But this only makes guest blogging good for you.

By publishing a lot of guest posts on relevant blogs in your niche, you’ll increase your business exposure , boost its credibility in the marketplace and get valuable links that will help your site rank on search engines.

Guest blogging will also increase your social media following. Many potential clients will take a look at your Twitter profile. When they see that you have thousands of followers, it only tells them that you know what you do.

4. Hack Your Way Into The Press

The press is different from SEO. It is different from guest blogging and every other marketing strategy you could think of.

To get into the press and land your business on the front page of the New York Times, Washington Post and the Guardian, you’ll have to be creative.

Creative. Note that word because it is what you need to get into the press.

What’s the big deal of getting into the press?

When you manage to get your business into the press, you’ll get national attention, which comes with thousands of clients.

It also comes with lots of high-quality backlinks that will help your site rank on search engines.

A mention on an authority blog like the Huntington Post tells Google that you’re a trustworthy business. Therefore, you deserve to rank high on their search results for keywords related to your business.

Getting into press for the first time means you’ll find it easier to do it the second time, the third time and so on. You know that comes with a continuous flow of new clients to your business.

Don’t get overly excited because getting into press the first time is HARD.

But it’s easy when you do this one thing:

Create an interesting story around your company.

Writers on authority blogs are always looking for the next interesting stories to cover. If you have a nice story you think they will like, don’t be afraid to pitch it to them.

Think of something so nice, so great that those writers can’t ignore. It doesn’t have to directly relate to your business. But it should be something that could increase the awareness about your business.

Visit the home pages of Forbes, Entrepreneur, the Huntington Post and Business Insider to get ideas of interesting stories you can create.

It doesn’t always have to be these blogs. It could also be blogs that are authorities in your niche.

5. Use Content Marketing To Spread Awareness

According to Content Marketing Institute:

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing is a fantastic marketing vehicle for building trust in your brand. 

Instead of directly pitching companies to hire you, content marketing makes clients come to you by themselves.

With content marketing, you no longer need to prove to potential clients that you know what you do. They know you can do it!

Content marketing is all about creating entertaining, educating and interesting contents, and distributing it in places like Medium, Slideshare, Reddit, YouTube, Twitter, Facebook — anywhere potential clients hangs out.

These days, both big and small brands are using content marketing to get themselves seen by prospects.