Thursday 3 November 2016

7 THINGS YOU SHOULD CLARIFY BEFORE INTEGRATING PAYMENT GATEWAY TO YOUR APP


Payment gateway is a final step of users to purchase something from your app. Many shoppers change their decision of purchasing if they find even a minor error at their last stage because they are afraid of losing money due to some technical error. That’s why top Indian app development companies take payment gateway too seriously. All their payment integration systems are results of carefully taken steps.

If you don’t want to lose your users at the last step of purchase, you should also take care of some important things while integrating payment gateway to your app.

Here they are:

1. Adopt a Friction Less Way

Some integrate a payment gateway within an app while some put a mobile-based web page as a mode of payment for users. If payment feature is a part of app, it is much easier for users to make payments without any friction. Also, they would like to save their credit/debit card details with the app for easier future payments. On the other side, mobile-optimized web page as a mode of payment will result into more number of steps to follow to reach the final step. This will ruin the total user experience plus user details won’t be saved accurately. Better you should adopt friction less way for your users to pay.

2. Security Matters

Is your payment gateway PCI-DSS certified? PCI Data Security Standard is one of the best ways to maximize card holder’s data security. This is necessary to put a strong hold on users’ security and to develop trust among users. It is not necessary, but being certified is a proof to users that they are 100% secure while shopping through your app.

3. Alternatives

Somebody will like to pay through credit card, while some prefer debit card, some would love to pay through PayPal or some may choose COD option. Everybody has its own preferable mode of payment. Give them as many modes as you can, just make sure all are secure modes. Before you finalize different modes of payment, collect some data telling the highest modes of payments preferred by your targeted audience.

4. Easy and Speedy

Whether your payment mode is speedy and easy or slow and complex, it depends upon SDKs you choose to integrate your payment gateway. Before choosing any SDKs, make sure it is well known for providing easy and speedy mode of payment for apps and users as well.

5. Cost Structure

Different types of cost structure are available at the market like one-time cost, periodic or per transaction cost. Go for the one which is affordable for a long time plus it shouldn’t compromise with quality.

6. Short time Settlement

Don’t only think of users and their proper payment procedures; also think of yourself getting payment as soon as possible. Some payment gateways take 2-7 working days in order to transfer money in your account. Make sure you have a gateway transferring money as soon as possible.

7. Reports and Analytics

Payment gateways of app may prove sometimes messy to handle. You can forget to follow some steps or you may make mistakes regarding users’ payment details. To keep the things in control, you need constant analytics and reports to tell you whether the things are going as per plans or not.

Key Takeaways

Selecting a perfect payment gateway is a big deal as it must comprises of understandable design and flawless technique. Take your time, research the best payment gateways and then only decide which to include and which to eliminate.

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